Like the computer, Callaway is still learning how the Flash Face works to increase ball speed, but all you need to know is that it does. It is very different to the human designed X face, which has a more uniform shape with a thicker section behind the middle to keep it legal. It fails quite a lot, but then learns from its mistakes and 15,000 iterations later you have the Flash Face.Īs you can see from the reverse side below, the Flash Face is a series of thick and thin swirls that looks a bit like an ear. What it came up with had even their R&D guys scratching their heads at first.īasically, you put in the legal parameters and a few other rules into the computer and let it go and work out the optimum design. This is because Callaway has spent around $5m on a super computer to design the face for the Epic Flash driver. Whilst we all might be concerned about how Artificial Intelligence is going to take over our lives, if the Callaway Epic Flash driver is the future of golf club design, then I am all for it.
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